
Manufacturers
Protect your business value, promote your ethics, and weed out counterfeits, with source-verified digital certificates of authenticity
Contact current owners, no matter how many times the product has changed hands, thanks to traceability across the product life cycle
Offer owners more, develop stronger relationships with your market, and enhance your business, while respecting owners’ privacy, thanks to built-in data anonymity

Retailers
Get closer to your customers, thanks to unbreakable blockchain-based reachability and trust
Make it easy for customers to obtain product-related rewards and benefit from loyalty programs, with a seamless registration process
Help protect customers against loss or theft and report fraud effectively, through product traceability
Multiply opportunities to sell desirable, valuable, authenticated products, via access to a global decentralized marketplace
Offer value-added services easily for more revenue and higher customer satisfaction, thanks to seamless warranty and insurance product activation

Consumers and owners
Have secure, undeniable proof of ownership, through Product DID traceability
Buy and sell desirable, authenticated products easily and securely, via access to a global, decentralized marketplace
Get additional benefits and services as a product owner, thanks to unbreakable blockchain-based reachability and trust
Get additional rewards by sharing product data, from marketing analytics research organizations
Reap the benefits of your own standards for sustainability and environmental protection, via rewards from recycling providers

Marketers and marketing analysts
Reward and provide business clients with focused, product-related marketing data and insights from shared customer product data
Help clients win against fraud and counterfeiters, through blockchain-based product traceability